Social Media Club San Francisco Presents: Measurement & Analytics

It's 2012 and obvious that social media is not a fad. Large and small business are jumping on the bandwagon and as all marketers know, what matters most to the success of the company is the ROI. So, how do you measure the success of a social media campaign? What metrics do you look for? What measurement tools are available? How do you determine the engagement and sentiment levels of your audience?
Join Social Media Club San Francisco for our first educational event of 2012 where we'll discuss with a panel of experts various social media measurement tactics, trends and best practices.