D.Talks: For a Few Dollars More: The Value of Design

D.Talks is an ongoing series of panel discussions presenting practical information about current trends and hot topics in the world of design and business. Our goal is to foster robust dialog and critical thinking, so crowd participation is an integral part of each event.
Many designers find it difficult to talk about money, often assuming that their work should speak for itself. But like it or not, businesses and decision makers attach a value to creative work that can affect the entire design process, including the final solution.
Join AIGA SF as we discuss how the ability to articulate the value of design to clients and non-designers elevates any design team from order takers to strategic partners. Topics will include:
Discussing how you can articulate the value of design
Measuring the ROI of design
Setting design fees
Including clients in the design process
Giving persuasive presentations
Becoming a strategic partner
Networking: 6:30 PM Discussion: 7:00 PM
Identity by Shawn Rosenberger, Thermostat
If you need special assistance to participate in this program, please contact AIGA SF at aiga@aigasf.org or 415-626-6008. For reasonable assistance accommodations to be provided, please RSVP for the event and notify us at least five business days in advance. If we do not receive timely notification of your reasonable request, we may not be able to make the necessary arrangements by the time of the event. More information about accessibility, public transportation and parking.