ASMP NorCal Presents: The Business of Architectural Photography presented by Steve Whittaker

One of the main goals of Steve's presentation is to give attendees a better understanding of why they need to pay close attention to the details of their contracts, and to give fellow photographers, especially emerging photographers, a better understanding of what the business of photography is all about. Case studies - including the lighting of a 24-story office tower - are used to help illustrate a range of issues. Project coordination, execution and wrap up are discussed as well.