Signal: San Francisco: The Yin And Yang of Audience: Platforms and The Independent Web

Signal: San Francisco - The Yin and Yang of Audience: Platforms and The Independent Web
For 2012, Federated Media Publishing’s acclaimed conference series will focus on clarity and comprehension. Digital marketing is well into its second decade, yet the most common refrain amongst its practitioners is one of confusion. A dizzying pace of innovation coupled with a lack of clear metrics, goals, and process has left most of us scrambling to prove what we know in our gut to be true: That joining the digital conversation is crucial to our brands, our customers, and ultimately, to the success of our businesses.