Marketing your Food Business--Social Media for Food Producers

 
Can you hear it? It’s the buzz of social media. And it’s everywhere.
It has become a nec­es­sary strat­egy for small busi­nesses to have a pres­ence on social media sites. Yet sort­ing through the sites and hype can be over­whelm­ing and con­fus­ing. A big buzz kill. Join us for a hands-on work­shop that will help you under­stand the social media tools that will ben­e­fit your busi­ness and get started right away.
When : February 9th from 6–8 p.m
 
Where:  Valen­cia Gar­dens, com­puter lab.
 
What:  Social Media for your food business
 
Who:  Jen­nifer Benz from Benz Communication
 
How much:  F ree for pro­gram par­tic­i­pants and clients of part­ner orga­ni­za­tions, $15 each ses­sion for com­mer­cial users and $25 each ses­sion for the gen­eral pub­lic.  
You’ll learn:
The key social media tools for small busi­ness mar­ket­ing and how to use them -  Face­book, Twit­ter, YouTube, LinkedIn and blogs
How to uti­lize social media for offers and promotions
Tools to help max­i­mize your small busi­nesses efficiency
How to main­tain a con­sis­tent brand image through social media to reach your customers
How to cre­ate cre­ative con­tent for Social Media platform
How to mea­sure the effec­tive­ness of Social Media
Par­tic­i­pants are encour­aged to bring their lap­tops or print outs of their cur­rent social media mar­ket­ing efforts.
About the Moderator:
Jen­nifer Benz is founder and chief strate­gist at Benz Com­mu­ni­ca­tions, a bou­tique con­sult­ing firm that focuses on employee ben­e­fits com­mu­ni­ca­tion. She is also a long-time La Cocina vol­un­teer and helped develop La Cocina’s mar­ket­ing cur­ricu­lum. Her busi­ness is fea­tured on  Open Forum Pulse, an aggre­ga­tion of small busi­ness lead­ers on Twit­ter -  She will share her own expe­ri­ences and insights from her time with both Benz Com­mu­ni­ca­tions and La Cocina businesses.
The work­shop is made pos­si­ble thanks to gen­er­ous sup­port from Chevron.