P.R. Bootcamp 2011-2012

P.R. BOOTCAMP
Self-Marketing for Performing Artists
2011-2012 series
Studio NPG, 1695 18th St, Studio 317, San Francisco, Ca 94107
www.newperformancegroup.net --- info@newperformancegroup.net
MUNI 10, 19, or 22 - Easy, free street parking (upstairs from Thick House)
Tuition for the 5-class series $265
Individual class $50 and up; see individual listings below
Registration on Brown Paper Tickets
Studio NPG and Producer Lua Hadar present P.R. Bootcamp, created in 2011 by director-journalist Mike Ward and Lua Hadar.
WHY Enroll? Eventually all artists should hire a publicist to get the word out about them. In the interim, as you're building your status as an artist, getting to know the basics of public relations & marketing will help you further your career. Not every event is big enough to merit the expense of a publicist, but you will be required to pull in audience at all of them nonetheless. A publicist has a brief interaction with you, and in order for them to best represent and market you, it's imperative that you provide them with concise, high-quality, clear information. "Know thyself" becomes more than a maxim, it's how you will maximize your results with a publicist or as your own representative.
Classes are interactive. We ask you to pre-register to maximize the best class size for your learning,
P.R. Bootcamp 2011-2012 Session Description:
SUN, Nov. 20 Working with the Media
Reviewer Chad Jones
12:30-3:30pm - single class $55
(includes entrance to NYC @ NPG music event, following at 4pm)
It's an artistic onslaught out there. Everyone's got a show, an exhibit, a concert, a fundraiser. So how do you make sure the right people at the right media outlets not only find out about your event but actively want to cover it? We'll look at the whole picture to see how you can wrangle your resources, whether they're abundant or minimal, to your greatest advantage. How easy are you making it for the media at large -- print, broadcast, online -- to find you? Do you have press releases and photos posted and readily available on a website? Once you've perfected your press release, how do you follow up? When do you think about hiring a publicist? And how do you optimize your media coverage to make sure everybody and her sister knows about it? With a solid pitch and a sheen of professionalism to separate you from the pack, you can work with the media and get the media to want to work with you. Chad Jones has been covering the SF Bay area since 1992, and he knows his business.
MON, Dec 12 The Business of The Business
Tony Award-winner Faith Prince & Director-Talent Agent Natasha Burr
7:00-9:00pm single class $50
Faith Prince has done it all: Broadway, TV, Film, Symphony Performances, Touring. Director/Coach Natasha Burr has worked in theatre and film and is a former Talent Agent. Together they have a wealth of experience to share with you as they answer your questions on finding an agent, finding the right training school, longevity in the industry, how to get on the 'inside' of the business, keeping your perspective while making a career, how to take risks within a role and at auditions, how to cultivate a career in the industry at all ages.
MON, Jan 16 Facebook & Twitter for Performers
Media Maven Meghan Weimer on Facebook and Twitter
6:30-9:30pm single class $55
Studio NPG welcomes back Meghan Weimer for her second year teaching in the P.R. Bootcamp, this time with a full evening of focus just on using Facebook and Twitter for performers. Holding two degrees in arts and journalism, Meghan has executed campaign strategy for various companies, including PBS station Will-TV, Emmis Communications (The Loop - Wlup-FM and Q101 - WKQX-FM), Decibelle Music & Culture Festival, Rainforest Action Network, and Career College of California. She will share her knowledge and methods with performing artists who need to market their own brands.
SUN, Feb 12 Envisioning for Performers - full day session
Filmmaker-Facilitator Marlene Sinicki &
Performer-Producer Lua Hadar
11:00am-7:00pm (includes morning coffee & pastries)
single class: Early Bird before Feb 1: $99 - After Feb 1: $129
A day-long, hands-on, right brain creative brainstorm in tandem with organization, goal-setting and project resources. Take the first big step to making your project idea into a reality. Marlene Sinicki is a creative catalyst and skilled facilitator. She uses creative engagement to spark transformational learning experiences. Through experiential workshops and trainings and by sharing practical tools and techniques, her students and clients reconnect to their purpose and reignite their passions. Lua Hadar is an independent performer-producer who has been creating and promoting her own solo work since 2005, bringing her band and her vision to New York, Los Angeles, Paris, Bangkok. Her current project is a Live in Concert recording, slated for January 2012. She'll help you to get your vision going in the direction of production. We'll bring the coffee; you bring your dream.
MON, Mar 5 Writing a Press Release
San Francisco Bay Times Arts Editor Tom Kelly
6:30-9:30pm single class $55
This popular workshop sold out in last year's Bootcamp. Get the format and the language right so that your press release gets into print. Write the first draft for your own upcoming event by bringing the show info and your bio.