Tragon Corporation

Tragon is a team of scientists, technologists, and market specialists who have pioneered many of the sensory methodologies considered industry standard today. Since its founding in 1974 Tragon has led the field of sensory evaluation. For more than three decades we’ve helped business around the world define and improve their position in the marketplace. Tragon provides qualitative and quantitative services to get inside the consumer’s mind. The sensory and consumer research helps client identify market opportunities, get insights into how consumers think about a product in real situations, and identify the key sensory drivers that influence consumers to purchase. Consumers make choices everyday, and Tragon provides the research and analysis to gain better understanding of what consumers want in a product. We believe consumers are our most important resource in the process of creating smarter solutions for businesses.