How to hire a social media consultant (Social media week special session)

Social media week special: Is everyone a social media consultant these days? How can you decide whether the person you want to hire to help you with social media marketing has the skills you need?
Join a panel discussion moderated by Oakland Local Academy’s Susan Mernit, and featuring amazing social media experts--and leaders from the companies who hire them.
There are more than 55,000 people who list themselves as "social media consultants" on Linked In.