Marc Freedman Lecture at the JCC East Bay

Please join the JCC of the East Bay and Marc Freedman in a discussion about careers and volunteering in the second half of life followed by a dessert reception and book signing.
Marc Freedman, hailed by the New York Times as "the voice of aging baby boomers [seeking] meaningful and sustaining work later in life," makes an impassioned call to accept the decades opening up between midlife and anything approximating old age for what they really are, an entirely new stage of life, which he dubs the encore years.
In The Big Shift, Freedman bemoans the fact that the discussion about longer lives in America has been entirely about the staggering economic costs of a dramatically aging society when, in reality, most of the nation's 78 million boomers are not getting oldat least not yet. The whole 60- to 80-year-old period is simply new territory, he writes, and the people in this period constitute a whole new phenomenon in the 21st century.
Marc Freedman is CEO and founder of Civic Ventures. He spearheaded the creation of Experience Corps, now America's largest nonprofit national service programs engaging people over 55, and The Purpose Prize, which annually provides five $100,000 prizes to social innovators in the second half of life. Recognized by Fast Company magazine three years in a row as one of the nation's leading social entrepreneurs, Freedman is widely published and quoted in the national media and has been honored with numerous awards and fellowships. He was named in 2010 as one of the 50 most powerful and influential individuals in the nonprofit sector.